Zomato Live Announces Fifth Season of RuPay Zomaland, Food and Entertainment Festival

Hyderabad: Zomato Live has unveiled the fifth season of RuPay Zomaland, one of India's most eagerly awaited food and entertainment festivals. This exciting event promises to deliver a vibrant mix of food, live entertainment, music, and interactive games, all under the banner of a groundbreaking partnership with RuPay, India’s leading payment network.

As the first official partner to be fully integrated into Zomaland’s framework, RuPay will play a central role in this season’s festivities. The festival will feature exclusive RuPay zones and express lanes, underscoring the brand’s commitment to both innovation and customer engagement. This collaboration also provides RuPay with an opportunity to connect with a young, tech-savvy audience while promoting positive lifestyle choices.

Zomaland Season 5 is set to begin on January 18, 2025 in Delhi and will then travel to seven major cities across India, including Mumbai, Bengaluru, Pune, Kolkata, Jaipur, and Indore. Attendees can look forward to an unforgettable experience that blends the best of food, music, entertainment, and more.

Key Statements on the Partnership

Ramesh Yadav, Chief Marketing Officer of NPCI, the parent organization of RuPay, expressed excitement about the collaboration: “We are thrilled to partner with Zomato for the fifth season of Zomaland, which promises an innovative mix of immersive experiences. Our involvement introduces RuPay-exclusive zones, express lanes, and curated premium experiences designed to engage digitally savvy and socially active consumers. This partnership further strengthens our mission to make RuPay synonymous with unforgettable moments and positive lifestyle choices for our cardholders.”

Zeenah Vilcassim, CEO of Zomato Live, also shared her enthusiasm about the upcoming season: “We’re excited to celebrate five incredible years of Zomaland. This isn’t just a festival; it’s a celebration of India’s rich and diverse food heritage. The success of last season has set a new benchmark, and this year we’ve gone bigger and bolder. We’re introducing premium experiences, curated food tastings from top restaurants, new ticket categories, and two main stages, including a brand-new workshop stage. From exclusive dining experiences to electrifying entertainment, RuPay Zomaland Season 5 will immerse festival-goers in a unique celebration of food and culture.”

A Culinary Extravaganza

This year’s RuPay Zomaland will feature some of India’s most celebrated culinary talents, offering a variety of masterclasses and unique dining experiences. Festival-goers will have the opportunity to learn from global culinary experts and sample a variety of world-class dishes. Renowned restaurants, both Indian and international, will be showcased, offering specially curated menus designed to delight the taste buds of attendees.

Ticket Sales and Presale Information

Tickets for the event will be available in two phases. The presale will be exclusively for RuPay cardholders, beginning at 12:00 PM on November 29, 2024, and running through 12:00 PM on December 4, 2024 via the District app. Following the presale, tickets will open to the general public, also through the District app, starting at 12:00 PM on December 4, 2024.

Download the District app now to secure your spot for the much-anticipated event.