Voltas Beko Partners with Influencers to Showcase Innovative Harvestfresh Refrigerators

Hyderabad: Voltas Beko, has launched a new influencer campaign to promote its groundbreaking HarvestFresh technology in refrigerators. Following the success of its earlier TV and digital campaigns, the brand aims to educate a broader audience about the benefits of its innovative food preservation technology while strengthening its position in the modern kitchen segment.

The campaign features 20 renowned influencers from diverse genres, including lifestyle, nutrition, food, and parenting. Notable names such as Kishwer Merchant, Ambika Dutt, Uma Raghuraman, Rashmi Rai, and Aarti Madan will showcase the unique features of Voltas Beko’s refrigerators. These influencers will highlight the technology’s ability to preserve the freshness of fruits and vegetables while directing their followers to explore Voltas Beko’s products online or in stores.

At the heart of the HarvestFresh technology is a patented 24-hour sun cycle simulation that uses a three-color light system to maintain essential vitamins like Vitamin A and Vitamin C in fresh produce. This innovation not only extends the shelf life of fruits and vegetables but also ensures they retain their nutritional value, supporting healthier living. Available in both FrostFree and Direct Cool categories, the technology also offers energy efficiency, catering to the needs of modern Indian households.

Commenting on the campaign, Prasenjit Basu, Head of Marketing at Voltas Beko, said:

"Voltas Beko is proud to pioneer food preservation technology in India. By collaborating with authentic and impactful influencers, we’re amplifying our message to a diverse audience of over 7.5 million. Our goal is to inspire families to embrace smarter kitchen solutions that enhance nutrition and overall wellbeing.”

He further emphasized the campaign’s mission to transform kitchens into efficient spaces, offering consumers fresher, more nutritious food. With its emphasis on innovation, style, and functionality, Voltas Beko aims to become the preferred appliance brand for Indian families in 2025.