Signature Packaged Drinking Water to present Ziro festival in city on Feb 1 & 2

Hyderabad: Signature Packaged Drinking Water, in its long-standing partnership with the iconic Ziro Festival, presents Ziro On Tour—a groundbreaking initiative that takes the essence of India’s Greatest Outdoor Music Festival beyond Arunachal Pradesh. Renowned for its celebration of culture, community, music and sustainability, the festival now embarks on a nationwide journey, starting with Hyderabad as the inaugural city.

As a brand rooted in mindful living and sustainability, Signature Packaged Drinking Water stands as a beacon for conscious choices, encouraging its audience to celebrate amidst nature while caring for it. Together with the Ziro Festival, the brand continues to champion a legacy of independent music, environmental awareness and connection, inspiring festival goers across the country to embrace the unparalleled spirit of Ziro.

Scheduled to take place at the stunning 17th-century heritage site Taramati Baradari Signature Packaged Drinking Water from 10 am to 11 pm, Ziro On Tour promises to bring a fresh new festival experience, seamlessly blending the values of Signature Packaged Drinking Water and the Ziro Festival – raising a toast to community spirit, sustainability, and a passion for independent music and culture.

The festival boasts a stellar lineup of unmissable artists, including Punjabi folk-rock legend Rabbi Shergill, Arunachal’s indie artist Taba Chake, Manipur’s folk sensation Mangka, and Mizoram’s breakout act HOM. Joining them on stage are southern icons Ram Miriyala, Shaktisree Gopalan, and Chowraasta. Adding to this musical feast are virtuoso Guitar Prasanna, Jyoti Hegde, flautist JA Jayanth, and soulful qawwals Rehmat-e-Nusrat, among others.

Varun Koorichh, VP, Portfolio Head, Marketing, Diageo India, said, “Ziro Festival is a powerful confluence of music, culture, and sustainability - values that are at the heart of Signature Packaged Drinking Water. With the debut of Ziro On Tour in Hyderabad, we are excited to extend this iconic celebration beyond the Northeast, bringing its vibrant essence to audiences across India. In a time when mindful living and eco-conscious choices are more crucial than ever, this festival stands as a testament to the harmony of nature, culture and community. It’s more than just live music; it’s about creating meaningful connections and unforgettable experiences that bridge tradition with modernity. We are proud to support this extraordinary journey and its inspiring vision for a better future.”

Bobby Hano and Anup Kutty, Co-Founders of Ziro Festival, also spoke.