Pradhara Dairy launches new brand

Hyderabad: Pradhara Dairy, unveiled the logo of its new brand Dairy Trend, in Hyderabad on Friday. The dairy brand has set up a milk production plant with an investment of Rs 20 crore near Penjarla in Shadnagar. The plant is likely to create 200 direct and indirect jobs.

Unveiling the logo, Industries and Commerce Minister for Government of Telangana, D Sridhar Babu said that Micro, Small, and Medium Enterprises (MSMEs) are generating employment for many in the State, hence, to promote this sector the government recently introduced a new policy.

The Minister, joined by Shadnagar Congress MLA Veerlapalli Shankar in the new brand launch, highlighted the high demand in the market for quality milk and bakery products. He encouraged Pradhara Dairy to win the trust of consumers by offering superior products. Sridhar Babu further added that as Telangana has an exceptional business environment in place for establishing MSMEs, industrialists should take advantage of these opportunities, he urged.

Former MLA Pratap Reddy, film producer Bandla Ganesh, actor Vishwak Sen, and Pradhara Dairy Chairman Shyamsunder Reddy, among others, attended the event.