Over 70% Indian Customers Trust Amazon Platform for Online Festive Shopping: Study

Hyderabad: Over 73 per cent Indians trust Amazon for their online shopping, finds Ipsos Research Private Limited, commissioned by Amazon India. As India gears up for the annual season of festivities, customers are enthusiastic for festive shopping upswing this year.

The study reveals Amazon as a preferred online shopping destination, with over 73 per cent respondents trusting Amazon for their online shopping. Notably, 75 per cent associated Amazon India with offering a wide selection of products, while 72 per cent perceived that sellers on Amazon provide attractive deals.

Among the respondents surveyed, a high 89per cent expressed their excitement for the upcoming festivities, with 71 per cent indicating their intent to shop online this festive season.

Reflecting a surge in consumer confidence and willingness to shop, nearly 50per cent of respondents who intend to shop online, stated they would spend more on online festive shopping compared to last year. This trend cuts across metros (55 per cent) and tier-2 cities (43 per cent in cities with 10-40 lakh population).

“The essence of India’s festival season is deeply rooted in traditions, cultures, and the emotions they evoke. The months leading up to the festivities are significant as many major shopping explorations and purchase decisions occur during this time. This period also presents an opportunity for us to delight customers with vast selection, great value coupled with highly trusted and seamless shopping experience which reflects evolving customer preferences,” said Saurabh Srivastava, Vice President, Category Leadership, Amazon India.

"The festive season in India is always a time of great excitement and anticipation, and this year is no different. Our recent survey reveals that a significant majority of urban Indians are eagerly looking forward to festive shopping," said Amit Adarkar, Country Manager of Ipsos India.

At an overall on customer sentiment towards online shopping events, convenience emerges as a major driver, with 76 per cent appreciating the ability to shop remotely anytime, anywhere. Speedy delivery at scale (74per cent), trust online shopping events to provide genuine/original products (75 per cent), affordable payment options like no-cost EMI (75 per cent) are some other key factors which make customers shop online during the festive season.