Mahesh Babu Invests in Nutrition Brand Fitday

Hyderabad: Mahesh Babu’s firm, GMB Entertainment invested in nutrition brand Fitday. His investment will help amplify Fitday’s retail footprint and support its expansion into new markets.

With its inclusive motto “There is something for everyone”, the company has established a strong foundation in the retail market. This partnership not only reaffirms company commitment to promoting health and wellness but also highlights the brand’s potential for growth and innovation within the nutraceutical industry.

India’s nutraceutical sector has seen significant growth, driven by a shift in consumer behaviour. A report by Avendus has forecasted that India is the fastest growing health food market, expanding at 20 per cent CAGR, which is 3x the global average. It is set to become a Rs 2.5 lakh crore market opportunity by 2026. This growth is supported by rising health awareness, increasing disposable incomes, and favorable government policies.

“I am thrilled to support Fitday's pioneering work in the nutrition, snack, and nutraceutical markets. Their commitment to innovation and quality deeply resonates with my values,” said Mahesh Babu.

Fitday’s Founder and CEO, Suresh Raju, added, “We’re grateful to have earned the trust of Mahesh Babu. While we've received numerous investment proposals, we’ve been strategic in choosing the right opportunities, always prioritising partnerships that align with our vision.”

The company plans to expand its product availability in national retail chains, educational institutions, corporates and through strategic partnerships to strengthen its position in the B2C market.