JD Lakshminarayana opens Organic Creamery outlet at Kondapur in Hyderabad

Hyderabad: VVS Lakshminarayana, popularly known as JD Lakshminarayana, a retired police officer-turned-politician opened Organic Creamery, a new premium brand and first company-owned outlet of Iceberg, India’s first organic ice cream brand in the city at on Saturday.

Speaking on the occasion, JD Lakshminarayana termed Iceberg ice creams as green ice creams. “I was told by Suhas that some of the organic ingredients used in making these ice creams are purest A2 milk, organic butter, organic dhaga mishri, organic fruits, gondh gum, vegetable-extracted colours, organic cocoa, organic jaggery, organic stevia. They are sweetened with dhaga mishri, and gondh (edible gum) is used as a natural preservative. I was even told that the usage of gondh as a natural preservative ensures the shelf-life of ice cream to six months. I was also told that they have applied for a patent for the same. Indeed, it is an ice cream lover’s paradise”, he added.

The man behind the brand, Suhas B Shetty is an entrepreneur with a difference for his innovative approach and health-friendly ice creams and for his entrepreneurial endeavours for offering employment to 100 people directly and 350 indirectly. Youth must be job givers rather than job seekers. They must be more creative and disruptive.

Among other highlights of the store are regional sundaes called Begum Ka Bazaar, Hi-Tech Citt’s Gentleman, Purana Pul Ke Miya Bhai, Lakdi-ka-pul- ke Badshah and Twin Cities Romeo. These are new and customised varieties special only to this store. Begun Ka Bazar is an ice cream made using Caramel Nuts, and Grameen Kulfi Ice Cream topped with dried apricots, and dates and drizzled with honey. Purana pul ke miya bhai is made using jaggery almond ice cream topped with hot caramel fudge and chia seeds.

Iceberg offers ice creams ranging from classic options such as vanilla and butterscotch to organic fruit flavours such as sitaphal, tender coconut, chikoo, and guava. We’ve also developed innovative flavours like charcoal, malai khurma, and gulab jamun. Iceberg was one of the early players to introduce Keto ice cream and bagged orders to supply these products to Hritik Roshan co-owned HRX Fitness brand.