Iceberg, India’s First Organic Ice cream Brand Launches Premium Brand ‘Organic Creamery’

Hyderabad: Iceberg, India’s first organic ice cream brand and Telugu States’ homegrown decade-old product chalked out its ambitious expansion plans by launching a Premium Brand ‘Organic Creamery’ here on Tuesday.

At a media conference, the company announing the launch, said planning to open a state-of-the-art, company-owned 73rd outlet in Kavuri Hills on Road No 36 this Dasara. The store is being set up at an investment of Rs70 lakh. The company made a humble beginning in 2013 in Nellore from a small 200 sft outlet with outsourced material, steadily progressed and became a major brand to reckon with.

64 out of 72 outlets are franchised and 8 company owned and the upcoming new outlet will be its 9th.

Based in Hyderabad, it has manufacturing facility at Nellore. Currently, the company has a presence in 7 states---Andhra Pradesh, Telangana, Karnataka, Maharashtra, Gujarat, Rajasthan, and Goa. The turnover of the company is Rs14 crore. It provides direct employment to 100 people and indirectly to 350. Its operating philosophy is to stay small and think big. It chalked out its ambitious growth plans to be a 100-crore company by the end of FY 2026.

Iceberg is one of the well-known brands in a Rs 20,000 crore crowded Telugu States market that has the presence of over ten brands.

“Our growth will come from existing as well as 25 more new outlets—15 in 2025 in Hyderabad and 10 in 2026 elsewhere, which will come up in the next two years,” disclosed Suhas B Shetty, Founder & CEO of RS Business Ventures LLP, who owns the brand.

We will pump in about Rs11 crore on the expansion of the new outlets. The business models we are aiming for in our future growth plans are both—fully company-owned as well as franchised but operated by the company, Suhas added. We have a steady demand for franchise opportunities and we would not only like to explore but would like to make ambitious and aspiring IcePreneurs become part of our growth story, he added.

The brand shot into fame for its innovative products and unique approaches. It participated in “Shark Tank India” Season 3 and has the unique distinction of being the first-ever company from AP to have participated. It owns a unique solar-powered manufacturing facility situated on two acre premises in Nellore with a manufacturing capacity of 12,500 litres, further expandable up to 25,000 litres.

It offers more than 36 flavours. It constantly innovates and introduces new products.

The forte of the brand is its R&D. Suhas, known as ‘IcePreneur’, has a doctorate in Pharmacy and carries a legacy of research and health-friendly products.

It was one of the early players to introduce Keto Ice Cream. And bagged orders to supply these products to Hritik Roshan Co-owned HRX Fitness brand.

It has been giving tough competition to existing brands. It developed innovative flavours like charcoal, malai khurma, and gulab jamun among many others.