Godrej Appliances Unveils New Unit at Shirwal for AI powered Front Load Washing Machines

Hyderabad: Godrej Appliances, a division of Godrej Enterprises Group, has opened a new unit at Shirwal near Pune, further expanding its manufacturing capabilities. Spread over 1 Lakh sq.ft., this new facility adds production facility for its new range of fully automatic front-load washing machines powered by AI Technology. The company has made a strategic investment of close to Rs100 crore in capital expenditure dedicated to machinery, tools, infrastructure and backward integration.

The facility at Shirwal will strengthen Godrej Appliances' market presence by adding a capacity of 3 lakh units of front-load washing machines per annum, that will almost double the production of automatic washing machine portfolio for the brand. This Greenco Platinum Plus certified factory also manufactures other appliances like refrigerators, air conditioners, semi and top-load washing machines, medical refrigerators, InsuliCool and Qube.

Kamal Nandi, Business Head & Executive Vice President of Godrej Appliances, said, "The new AI enabled product range underscores our commitment to innovation to meet the unique needs of Indian consumers. With this new investment, we're poised to further strengthen our position and achieve our target of 2X growth in the Washing Machines segment this year."

Shashank Sinha, Product Group Head - Washing Machines, Godrej Appliances, added, "Our new range of fully automatic front load washing machines have been conceptualised and designed especially for Indian consumers keeping in mind their preferences based on various geographic and climatic conditions, family sizes and washing habits. Along with superior aesthetics, these advanced machines intelligently optimises the wash and rinse, delivers optimal clothes care by smart load detection and water level adjustment, also save precious water and energy, thereby redefining the washing experience for consumers.”