Emcure Pharmaceuticals Launches Arth Prodcuts for Menopause Wellness

Hyderabad: Emcure Pharmaceuticals Ltd has launched Arth, a unique range of products aimed at supporting women through their menopausal journey. The products address the challenges faced by women during menopause, combining scientific research with an understanding of women’s health needs. Arth holistically caters to physical, emotional, and mental well-being of women during this transition.

An Emcure study revealed that 96 per cent of woman experience menopausal symptoms during this phase affecting their day-to-day lives, yet many refrain from seeking treatment due to lack of awareness. Some of the SKUs developed as part of this initial launch are the multi symptom capsules with the goodness of chasteberry, tender breast relief capsules, tablets for bone health & Brahmi capsules for brain fog

Instead of taking a preachy and conventional route to spread awareness on the subject, the brand will be turning to popular stand up comedians to throw some light on the subject in a light hearted way.

Speaking on the launch, Namita Thapar, Whole-time Director of Emcure Pharmaceuticals Ltd said, “At Emcure, we understand the unique challenges that come with this phase of life and are committed to providing comprehensive and effective solutions that empower women to sail through this phase smoothly. With Arth, our focus is to raise awareness and increase access with affordable products to help women navigate menopause with good health and self-strength.”

The product range is meticulously developed to alleviate common menopause symptoms such as hot flashes, night sweats, mood swings, and vaginal dryness to enable a woman transition through the critical juncture of her natural cycle in a light hearted yet thoughtful way.