Aptech Unveils AI Mentor for Artists, Powered by Amazon Bedrock
L-R Sandip Weling, Chief Business Officer Aptech, Kanishka Agiwal - Head – Service Lines, Public Sector, AWS India Private Limited
Hyderabad: Aptech Limited, a pioneer in vocational training, has launched ‘Creval’, an AI-powered creative evaluation tool that leverages generative AI and human expertise to assess visual creatives in real time. Designed to revolutionize the creative arts industry, Creval offers global access to creative professionals and aspiring artists, ensuring a standardized and interactive feedback mechanism.
Built on Amazon Bedrock, Creval integrates advanced AI model choices, customization, security, privacy, and safety guardrails to protect artists' intellectual property. The tool marks a significant leap forward in the integration of generative AI in education and creative arts.
Speaking on the launch, Sandip Weling, Chief Business Officer, Global Retail Business, Aptech Limited, said, “Creval is a milestone in our journey of leveraging generative AI to transform education and training. It serves not just as an evaluation platform but as a personal mentor for artists and creative professionals. By using Amazon Bedrock’s generative AI capabilities, we are equipping students with cutting-edge tools to refine their craft and excel in their fields.”
Weling further emphasized that Creval aligns with Aptech’s vision of harnessing AI to prepare students for the future, providing them with valuable insights, feedback, and guidance throughout their learning journey.
Kanishka Agiwal, Head – Service Lines, Public Sector, AWS India Private Limited, highlighted the transformative power of generative AI, stating, “Generative AI is redefining customer experiences, enhancing productivity, and accelerating innovation. By powering Creval with Amazon Bedrock, Aptech is re-imagining how AI can drive creativity and efficiency in the arts sector.”
Amazon Bedrock provides industry-leading foundation models and responsible AI features, allowing Creval’s users to develop artwork creatively while safeguarding their intellectual property. This initiative demonstrates how AI can augment human skills, fostering innovation and artistic excellence in the education and creative arts industries.
