Woman investors growing: Axis Mutual Fund study

Visakhapatnam: Axis Mutual Fund, one of the fastest growing fund houses in India, analysed data from over one crore existing Axis MF customers and conducted a nationwide survey, to unveil an interesting study titled “Women Investment Behaviour Report 2024.”

In the last five years (March 31, 2019 to December 31, 2023), women investors have grown 4x in Visakhapatnam. In the same time period, the Assets Under Management (AUM) of women investors has grown 3.9x in Vizag. Andhra Pradesh has witnessed a 4.1x growth in AUM of women investors in the same time-frame.

The findings of the study indicate that nearly 72 per cent of women investors now make independent investment decisions. The report further highlights the proactive approach undertaken by women investors to achieve financial autonomy and growth, underscoring their commitment to long-term investing.

Addressing the significance of the study, B Gopkumar, MD & CEO, Axis AMC asserted, “The mutual fund industry is undergoing a dynamic shift as more people, particularly women, embrace investing in mutual funds as part of their financial strategy.

Our research into the investment patterns of Axis MF investors reveal that women constitute 30 per cent of Axis Mutual Fund customer base and hold about 35 per cent of the total AUM.

Understanding the evolving investor landscape, especially regarding women’s preferences, is crucial for continued growth and our report aims to shed light on this aspect.”

He said by analysing their distinct needs and investment behaviours, Axis AMC aims to refine offerings to empower their financial journeys. This is fuelled by innovative digital tools and comprehensive education programs, he remarked.