PwC Recommends IDEA Framework for Indian Companies

Consultancy firm PwC has suggested IDEA (Invest, Diversify, Express, stay Aware) Framework for Indian businesses to navigate trade uncertainties. This development comes amid US administration’s reciprocal tariff imposition. The Donald Trump administration has already implemented several tariff measures impacting major economies.

With evolving US trade policies, Indian businesses should develop a long-term resilience strategy.

It said that the IDEA Framework provides a structured approach to navigate trade uncertainties and leverage emerging opportunities.

Under the framework, the consultancy firm suggested that businesses should allocate money for technology upgradation and AI-driven supply chain solutions.

To minimize risks from trade restrictions, PwC suggested a 'diversify' strategy so that businesses explore new export markets and reduce dependence on a single source of raw materials or single suppliers.

Notably, businesses who explore alternative markets will be able to set off losses from US tariff hikes. It also recommended businesses to explore multiple points of procuring raw materials and components from multiple countries.