Marico’s Mediker concludes hair hygiene drive in TS, AP

Hyderabad: Mediker, a shampoo brand from Marico Ltd, on Tuesday said it has covered 3.5 lakh children from 300 schools in Telangana and Andhra Pradesh under its ‘Hair Hygiene Mission.’ In the second phase of the initiative, alongwith the Telugu States, Mediker will reach out to similar number of students in Tamil Nadu and West Bengal.

The three-month mission was launched in Telangana and Andhra Pradesh in January 2024 to create awareness about the symptoms, preventive measures, and the solution available for lice treatment.

Citing a recent study conducted by IMRB, Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited said that lice affects one in three or over 37 per cent of households in Telangana and Andhra Pradesh annually, which made the company kickstart its drive from these two States.

“Through Hair Hygiene Mission, Mediker has reached out to 300 schools and over 3.5 lakh children to provide knowledge on lice problem through demos, interactive explanation and Q&A sessions handled by professionals. Going ahead we will expand the footprint of this mission across the country. To start off the second phase, we will be reaching out to a similar number of schools and students in the state of Tamil Nadu and West Bengal,” Awasthi said.