Freedom Cooking oil, EC join hands for voter participation drive

Gemini Edibles and Fats India Ltd, the makers of Freedom Healthy Cooking Oils, as a part of their community outreach programme collaborated with Chief Electoral Officer, Telangana, to boost voter participation and civic engagement across the urban areas of the state of Telangana.

The campaign includes distribution of 20 lakh branded recycled paper bags with QR codes to VHA App and Voters App across 700 modern retail outlets throughout the State. The bags have a QR code to help voters identify their name in the voter’s list and identify their booths to cast the vote.

Chief Electoral Officer of Telangana Vikas Raj said, “A pilot project of direct voter outreach was done for the Assembly Elections late last year. Based on the feedback of the urban and semi-urban voters and to expand the outreach, the Electoral Office of the State had decided to print and distribute 20 lakh branded bags at 700 modern retail outlets to remind people of their responsibility and facilitate them to scan the QR code and identify their name in the voters list and find their polling booths.”