Fashion brand Big Hello launches 4 stores in Hyd

Big Hello, a specialty fashion brand for plus-sized people on Wednesday announced the launch of four new stores in Hyderabad. The stores, now open in Kukatpally, Upperpally, Miyapur, and Panjagutta, offer fashion clothings and accessories for the plus-sized men and women.

The experience stores provide a dedicated lounge for its customers to sit and shop. With this launch, Big Hello has in total 11 physical retail stores spread across Bangalore, Chennai, Vijayawada, and Hyderabad. The brand is owned by Absolute Brands and Retail Private Limited, a fashion retailing company.

Big Hello also has its e-commerce store, and plans to open eight additional stores in Hyderabad by the end of this financial year. “Big Hello will soon expand and open more stores in Telangana and other southern states. We are establishing Big Hello to be the go-to destination for plus-size fashion across India,” Vishnu Prasad, Founder and CEO, ABRPL, said.

Indian plus-size fashion apparel market is estimated at Rs 88,000 crore, holding 12 per cent share in the overall fashion market. Of this, the share of the organised market is estimated at 33 per cent, or about Rs 29,000 crore. This market is projected to grow at a CAGR of 25 per cent over the next five years.

Prasad further said, “Hyderabadis love to express their personality through stylish and well-fitting clothes, but for a large number of plus-sized people, finding such clothes has always been an uphill battle. Big Hello’s launch in Hyderabad solves this problem.” The range of western and Indian ethnic wear for men and women includes shirts and t-shirts, trousers, jeans, chinos, shorts, blazers, kurtas, ethnic bottom-wear, and bandhgalas.