Cinematic Tourism Policy evokes good response

Ahmedabad: The Gujarat government's 'Cinematic Tourism Policy 2022-27', aimed to promote the State as an attractive destination for filmmakers from Bollywood, Hollywood and regional movies, has received an enthusiastic response from the entertainment industry, officials said.

The policy has helped attract MoUs worth Rs 1,022 crore for film-making, studio infrastructure and acting schools, with noted actor Ajay Devgn also inking an agreement for film-making in Gujarat, they said ahead of the Vibrant Gujarat Global Summit, to be held in Gandhinagar from January 10 to 12. Launched in September 2022, the policy has not only helped attract investments for film-making, studio infrastructure and acting schools, but has also brought the Filmfare Awards to Gujarat.

Chief Minister Bhupendra Patel has called this "a momentous occasion for both the cinematic and tourism sectors in our state." Talking about the policy and its impact, Gujarat tourism secretary Hareet Shukla said it has helped the state emerge as an important destination for the shooting of movies and OTT series. "A number of OTT series are totally based in Gujarat, and we have also been successful in bringing the Filmfare to Gujarat this year. We have signed an MoU with Worldwide Media to host the Filmfare Awards in Gujarat in January 2024," he said.