Blum, an Austrian hardware manufacturer for kitchen and furniture fittings on Friday announced the launch of its experience centre in the city at Gachibowli. The brand has lined up a total of 59 experience centres across all the State capitals of the country, of which currently 25 per cent are launched, while the rest will be fully operational by next calender year.

The family-owned Austrian company has partnered with Space Interior India for the store launch in Hyderabad. Blum’s signature product categories, including advanced drawer systems, hinges, pull-out, lift systems, pocket door systems, and motion technologies will be available here. Within these categories, the offered products include Legrabox, Aventos, Clip top Blumotion and Tandem.

Nadeem Patni, Managing Director, Blum India, said: “We have influencers in the form of interior designers, architects, carpenters and related industry professionals who currently speak about our brand to the homeowners. Hyderabad, a niche market with increasing number of gated communities and prominence on quality products, is an important market for Blum. We will soon be launching a marketing campaign to target end consumers and make them aware about the international quality we offer.”