Bergner ignites a culinary revolution with the launch of Indian Cooking Club

Mumbai, Apr 03: Bergner, a leader in premium cookware, announces the launch of the Indian Cooking Club (ICC). This initiative marks the establishment of a sustained, nationwide platform designed to identify and cultivate culinary talent within the home chef and culinary enthusiasts community. The brand aims to promote and foster a vibrant community where culinary innovation and the redefinition of Indian cuisine are foremost.

The Indian Cooking Club is a long-term initiative travelling to multiple cities across India, crowning a “Bergner ICC Chef” in each location. This nationwide journey will not only celebrate the culinary heritage of India but also lay out a stage for home chefs and culinary enthusiasts to showcase their unique interpretations and modern spins on traditional recipes. Through structured competitions, digital engagement, and community building, the ICC will empower these culinary artists to push boundaries and redefine the standards for Indian cuisine.

"We are excited to launch the Indian Cooking Club, a platform that truly celebrates the passion and creativity of chefs across India," states Umesh Guptaa, Managing Director, Bergner India. "We believe that every kitchen, whether at home or in a professional setting, holds the potential for extraordinary culinary talent. Through the ICC, we are committed to providing the tools and the platform to unleash that potential. This initiative goes beyond a mere competition; it's about building a lasting community and inspiring a new generation of culinary artists who will shape the future of Indian cuisine."

Beyond the competition itself, Bergner is dedicated to amplifying the voices of these home chefs and culinary enthusiasts. Winning recipes, and inspiring cooking journeys will be showcased across their digital platforms. This commitment ensures that the Indian Cooking Club's impact extends far beyond the competition, creating a lasting digital legacy that celebrates culinary talent and fosters a vibrant, engaged community.