Amulyam, an Indian art and crafts store for luxury lifestyle and home decor items opened shop in the city. The founders will be expanding retail presence by launching stores in five other major cities over the next three years. Gadwal Vijayalakshmi, Mayor, Hyderabad and Pinky Reddy, Philanthropist, inaugurated Amulyam Hyderabad, the flagship store. The collection available here is sourced from artisans making art form Pichwai from Udaipur, Silver Filigree artifacts from Karimnagar, among others.