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CRED to acquire Happay which has over 6000 client base

CRED on December 1 said that it will acquire Happay in a cash and stock deal, valuing the corporate expense management platform up to $180 million

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CRED to acquire Happay which has over 6000 client base
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2 Dec 2021 9:42 AM GMT

CRED on December 1 said that it will acquire Happay in a cash and stock deal, valuing the corporate expense management platform up to $180 million.

This is the latest in a series of deals made by Kunal Shah-founded CRED, which started out as an app to make credit card repayments. The fintech platform is looking to expand its ambitions and grow inorganically using the large funding rounds it has raised over the years.

"With professional expenses forming a significant portion of credit card spends, bringing professional expense management into the CRED ecosystem is a natural extension of our proposition," Shah said.

Adding that Happay's "product strength, customer experience and vision align with our intent at CRED to reward responsible financial behaviour and we're excited to partner them in their journey towards leading the category," Shah said.

"We've invested in building a category-defining product at Happay with thousands of customers who love the experience. The next phase of our growth will come from building scale, brand, and distribution. The CRED team's experience in this regard is unparalleled," said Anshul Rai, co-founder and CEO of Happay.

CRED Happay Startup Fintech Kunal Shah 
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