Xiaomi-led Chinese brands hold 74% of India's smartphone mkt
Led by Xiaomi, Chinese brands captured 74 per cent share in the Indian smartphone market in the third quarter (Q3)
image for illustrative purpose
New Delhi: Led by Xiaomi, Chinese brands captured 74 per cent share in the Indian smartphone market in the third quarter (Q3), as overall shipments declined 2 per cent (on-year) to reach over 52 million units, a new report showed on Thursday.
Xiaomi led the market with a 22 per cent shipment share while Samsung captured the second spot with a 19 per cent share.
Samsung led the mid-to upper-tier price segment (Rs 10,000-Rs 30,000) with a 25 per cent market share while OnePlus registered its highest ever shipments in India (Its Nord series cumulative shipments crossed 3 million units), according to the report from Counterpoint Research.
"The consumer demand outweighed the supply due to the high pent-up demand. Keeping in mind the global component shortage, most of the brands were aggressively working to secure enough stock for the festive season," said senior research analyst Prachir Singh.
