Vivo unveils Diwali campaign
image for illustrative purpose
Hyderabad Vivo, the global smartphone brand, recently launched its Diwali campaign- #JoyofHomeComing. Produced by FCB India, this video campaign elegantly encapsulates the essence of the festival, serving as a heartfelt reminder that true joy blossoms when we embrace the spirit of togetherness with our family. The campaign aims to reinforce that Vivo is not just a known smartphone brand but also an enabler that helps people connect with their loved ones and express their love.
Geetaj Channana, Head of Corporate Strategy, Vivo India, said: “In a fast-paced world brimming with career opportunities, it is all too easy to lose sight of what truly matters. Aligned with our brand philosophy of 'live the joy,' our Diwali campaign serves as a poignant reminder to our audience that the core of this festival lies in returning home to share warmth and joy with loved ones.
