Time spent on Instagram up 24%
Since Meta launched TikTok-rival short-video app Reels, AI recommendations have driven a more than 24 per cent increase in time spent on Instagram, the company CEO Mark Zuckerberg has said.
image for illustrative purpose
New Delhi: Since Meta launched TikTok-rival short-video app Reels, AI recommendations have driven a more than 24 per cent increase in time spent on Instagram, the company CEO Mark Zuckerberg has said.
Reels continues to grow quickly on both Facebook and Instagram. "Reels also continue to become more social with people resharing Reels more than 2 billion times every day, doubling over the last six months. Reels are also increasing overall app engagement and we believe that we're gaining share in short-form video too," Zuckerberg said during the company's quarterly earnings call. The AI is also improving monetisation and Reels monetisation efficiency is up over 30 per cent on Instagram and over 40 per cent on Facebook quarter-over-quarter, he announced.
On AI, Marta CEO said that along with surfacing content from friends and family, now more than 20 per cent of content in Facebook and Instagram feeds are recommended by AI from people, groups, or accounts that you don't follow.
