Hyderabad: Tata Tea Gold Care, a brand from Tata Tea’s portfolio celebrated Mother’s Day through its new campaign #MyTurnToCare. As part of the same, the brand engaged with consumers at DSL Mall in the city.

The event involved fully tech-enabled on-ground mall activation by setting up a kiosk with a photo-booth and a cafe set-up. Consumers visiting the malls with their mothers had a “chai pe charcha” session at the Tata Tea Gold Care stall and got a photo clicked resembling a Tata Tea Gold Care Mother's Day limited edition pack.

Puneet Das, president - Packaged Beverages (India and South Asia), Tata Consumer Products said, “Tata Tea Gold Care’s campaign celebrates the special mother-child caring bond and highlights the power and stories of these bonds through these photo-personalised tea packs. Each pack is a special tribute to the unwavering strength of these mothers.”

Ahead of Mother’s Day, the brand created a microsite where participants submitted their picture entry along with a special message for their mother. The best 1,000 entries received earliest will win a personalised pack of Tata Tea Gold Care. These packs will be delivered directly to the consumer’s home.