T-Hub launches Global Markets Accelerator Program 2.0
3 Australian startups to get support from the local innovation hub and ecosystem enabler
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HYDERABAD City-based T-Hub has launched Global Markets Accelerator Program 2.0 with La Trobe University for Australian startups. The launch of second batch is followed by the successful completion of the first batch of the programme with two startups – TBH Pets and Anidra. Both startups had been showcasing remarkable growth after receiving rigorous interventions from advisors, experts and mentors.
Anidra received support in product-market fit, pricing and go-to-market (GTM) strategy for the Indian market, and insights on its product's technical aspects. This enabled Anidra to earn a couple of investor interests. TBH Pets was supported in terms of marketing strategy for the domestic market, and it formed strong business links through mentor's connections.
Funded by AusIndustry, La Trobe University's Global Markets Accelerator Program supports the development and expansion of Australian startups. The three selected startups MeetMyCoach, Insight Academy, and Neutopia will receive the opportunity to deep dive into the Indian market to validate and scale their businesses in two phases.
Phase one is a virtual eight-week feasibility study, and the second phase is a six-month acceleration program in T-Hub. Soft landing measures such as mentoring and product analysis to ensure that the product meets the local market needs will be provided to the startups. T-Hub will also offer strong local connections with the customers, corporates, investors, and government representatives.
The startups for the second batch were handpicked by T-Hub and La Trobe University experts who evaluated them based on their technology, market demand, problem statement and solution and traction in Australia. Through this programme, T-Hub aims to build awareness and interest among Australian tech startups and other ecosystem stakeholders about the business opportunities in India.
The partnership opens new opportunities for technology transfer between two geographies. Ravi Narayan, CEO of T-Hub and Chief Innovation Officer, Telangana, said: "India is the third largest startup ecosystem in the world, the startups who strategies smartly, and plan for global expansion, ensures to target Indian market as it provides a variety of audience segments and is rapidly adopting digitisation."
T-Hub acts as an effective gateway for international startups to settle their business in India and T-Bridge's Global Markets Accelerator Program is a classic example with various startup success stories of the recent past, he added.
Dr Cerasela Tanasescu, Director of Innovation and Entrepreneurship at La Trobe University said, "Following the amazing success of the start-ups who participated in our inaugural round of the global markets, we are delighted and excited to see what our second-round participants will achieve. We wish them every success and look forward to following their progress over the next eight months.
