Hyderabad City-based healthcare-technology startup Suraksha QR announced the appointment of veteran actor Murali Sharma as its brand ambassador. Following this, the actor will be the face of Suraksha QR brand across various offline and online channels. Additionally, the emerging brand will collaborate with the actor for a series of marketing, outreach events and other promotional activities in the near future.

Since the roll-out of its flagship platform in March 2023, Suraksha QR has acquired over 60,000 subscriber’s pan-India, while establishing its presence across Andhra Pradesh, Telangana, Karnataka, Tamil Nadu, Uttar Pradesh, Madhya Pradesh, Maharashtra, and Delhi, among other Indian states. Healthcare services such as – advanced emergency response support, health insurance coverage, tele-health consultations with experienced doctors, discounts on diagnostic tests, home delivery of medicines, and other services are provided.

Vidhyasagar Reddy, Co-Founder and CEO, Suraksha QR said, “We are pleased to welcome renowned actor Murali Sharma as our official brand ambassador. As a public figure who is equally well-known across North and South India, Murali’s association with Suraksha QR serves as a shot in the arm for us and aligns well with our goal.”

Reddy further said that the startup is aiming to serve aroundfive lakh Indians by the end of the current fiscal, FY24.“We believe that the latest association with Murali Sharma will be playing an instrumental role in helping the brand to be able to realise this ambitious target,”he added.