Sonata Software and TUI Group Strengthen Partnership with Extension and Digital Hub Creation

Sonata Software and TUI Group have announced an extension of their partnership by creating a "Digital Hub" in India. The collaboration aims to enhance the delivery of digital products and customer experiences to TUI Group's clients. The two companies have enjoyed a successful partnership spanning two decades, and this new initiative signifies an important milestone in their enduring relationship.

The Digital Hub will serve as a center for developing and deploying innovative digital solutions for TUI Group. By leveraging the expertise and capabilities of Sonata Software, the hub will enable TUI Group to tap into a vast pool of talent in India, known for its strong IT industry. This collaboration will empower TUI Group to stay at the forefront of digital transformation and deliver unparalleled travel experiences to its customers.

Marc Jennings, CIO Analytics & Customer at TUI Group, expressed his enthusiasm for the extended partnership and the creation of the digital hub. He emphasized the significance of this development as a catalyst for sustained growth and innovation within the company. By establishing a hub in India, TUI Group aims to harness the cutting-edge digital solutions developed by Sonata Software and leverage them to shape the future of the travel and tourism industry.

The partnership between Sonata Software and TUI Group has been characterized by a shared commitment to delivering high-quality services and leveraging technological advancements. This collaboration has enabled TUI Group to enhance its digital capabilities, improve customer experiences, and drive business growth. The creation of the Digital Hub further solidifies this partnership and paves the way for continued collaboration and innovation.

With the digital landscape rapidly evolving, organizations in the travel and tourism sector recognize the importance of digital transformation to remain competitive. TUI Group's decision to establish a Digital Hub in India demonstrates its commitment to leveraging technology and talent to deliver exceptional digital solutions and customer experiences.

As Sonata Software and TUI Group embark on this new phase of their partnership, they are poised to drive digital innovation and shape the future of the travel industry. The Digital Hub will serve as a platform for collaboration, idea generation, and the development of cutting-edge solutions that will revolutionize the way travel and tourism services are delivered to customers worldwide.