Hyderabad: Telangana-based D2C dairy brand Sid’s Farm on Tuesday announced the launch of sweet lassi. Packed in 200 ml recyclable food-grade disposable cups, the product is available at a price of Rs 30.

The sweet lassi is available in Hyderabad through the direct-to-consumer channel and will also be available for home delivery. The product will enter Bengaluru market soon, where it will reach consumers through designated e-commerce and aggregator channels.

Kishore Indukuri, Founder, Sid’s Farm said, “We are possibly looking at a harsher than usual summer this year. We felt the time was right to introduce an Indian beverage that cuts across generations, and needless to say is healthy beyond compare.”

The founder further said that Sid’s Farms commitment is fuelled by a passion to provide every family with healthy and natural dairy products that are free from antibiotics, hormones, preservatives, and other harmful adulterants. “Our Sweet Lassi not only has the best processes and quality standards backing each drop but is sure to touch a chord in anyone who tries this healthy treat. I invite everyone to enjoy their celebrations with the health and hydration this product from our stable provides,” he added.