Piramal Realty launches digitally enabled homes

Hyderabad: Piramal Realty, the real estate arm of the Piramal Group, has set a new benchmark in premium living by foraying into digitally enabled apartments with the launch of DigiSelect homes across its residential portfolio in Mumbai. These digitally enabled homes will boost the convenience/luxury quotient with advanced technology that will allow homebuyers to control their devices through voice command and app-controlled biometrics.

DigiSelect homes are equipped with advanced energy efficient features that can open and close curtains, customize lights and control room temperatures with app and voice-controlled home assistants. The main lock will have an app-controlled interface, making entering the home keyless, secure and hassle-free. These homes will also have a dual security camera setup that would live stream the interiors (living room) and exteriors (lobby area outside the door) of your home through a secured app and alert if any movement is detected in your absence. Home security is of extreme importance as it enables homebuyers to keep a keen eye not only on the security of their asset, but also their family. With such cutting-edge technology, future living can be experienced at the convenience of your fingertips!

Gaurav Sawhney, Chief Operating Officer, Piramal Realty, said: "Today, young homebuyers prefer digital experiences in their homes; which compliments their high-tech lifestyle, matching their aspirational status seamlessly. With this launch, we will offer our residents the future of luxury living with endless possibilities. We aim to create homes that significantly improve the quality of life of individuals and families by beginning the journey to intelligent luxury."

In the current market, smart, multifunctional, interactive, sustainable and flexible spaces are expected to drive demand and help strike a work-life balance. The rising demand for innovative home products in India is a result of an upgrade in wireless internet, cloud-based services, and convergence-based technologies such as IoT (Internet of things), ushering in a new era in intelligent home automation. The digitally enabled homes market in India was valued at $1,790.9 million in 2018, and is expected to reach at $13,574.1 million by 2026, growing at a CAGR of 29.8 per cent (during the forecast period 2019-2026), according to a report by Allied Market Research.

Piramal Realty has set up an experiential zone featuring voice and app-controlled curtains, lights, morning scene-setting, an automated door lock that can be operated through OTP at Piramal Mahalaxmi, Piramal Aranya and Piramal Vaikunth. The experience zones are set up in a way to showcase the intelligent side of luxury living and give a glimpse of an all-inclusive set-up to today's potential tech-savvy consumers who are beginning their journey into the future of living.