Myntra’s EORS-18 records 50% new customer growth
The 18th edition of Myntras biannual fashion carnival, the End of Reason Sale (EORS), which was held between June 1-11, witnessed yet another successful edition with millions of shoppers flanking the platform from across the country who bought fashion, beauty and lifestyle products from over 21 lakh styles and 6000 brands.
image for illustrative purpose
New Delhi: The 18th edition of Myntras biannual fashion carnival, the End of Reason Sale (EORS), which was held between June 1-11, witnessed yet another successful edition with millions of shoppers flanking the platform from across the country who bought fashion, beauty and lifestyle products from over 21 lakh styles and 6000 brands.
The event registered a record 50 per cent growth in the number of new customers using the platform over the previous summer edition of EORS. The biggest ever edition of EORS saw 55 per cent of the demand coming in from the non-metro regions. Some of the top metro cities that fuelled the demand during EORS-18 included, Bengaluru, Delhi, Mumbai, Pune and Hyderabad among others.
Popular Categories: The event witnessed a significant demand for categories such as Beauty and Personal Care, Women’s Ethnic Wear, Women’s and Men’s Casual Wear.
