MTR launches new product in TS, AP

Hyderabad MTR Foods Private Limited, a packaged food provider on Monday launched MTR Vermicelli Delight, at an event in the city. The event was attended by key distributors of the region witnessing the launch of this new product that is curated for the Andhra Pradesh and Telangana markets.

The product will be available in local kirana stores, supermarkets as well as online platforms in SKUs suited for all family sizes. In addition to the new recipe, the product is now being launched in new packaging.

Prerna Tiku, General Manager – Marketing, MTR Foods said, “Andhra Pradesh and Telangana markets are key to our business. We are invested in building these markets and are continuously developing relevant products based on deep understanding of the consumer’s needs and culinary nuances. MTR Vermicelli Delight is one such exclusive launch especially made for Telugu consumers.” Tiku further said that the new product created to cater to the region’s taste palette and product application assures to remain non-sticky and non-lumpy. “This special variant of the vermicelli is made keeping in mind the specific cooking style of Andhra/Telangana, giving the perfect texture with every dish. Vermicelli is a well-loved product in South India, used in a variety of savory and sweet dishes,” she added.

Speaking about the brand she said that MTR is regarded as a strong brand with household favorites like Sambar, Rasam masalas and Gulab Jamun mix. “Our recent launch of three podis - Idli Karam podi, Karivepaku podi, Kandi podi- has also been loved for their authentic taste.