Mondelez unveils 3rd edition of Madbury 2021

Hyderabad Mondelez India, the makers and bakers of some of leading snacking brands like Cadbury Dairy Milk, Bournvita, and Oreo amongst others, announced the third edition of the Madbury campaign 2021.

After two successful editions, the event is back with tempting consumers with "Cadbury ka naya flavour banao, famous ho jao" campaign. The campaign gives consumers the opportunity to add a twist to their much-loved chocolate.

Anil Viswanathan, Senior Director -Marketing, Mondelez India, said: "As a much-loved brand for over 70 years, we're constantly looking at innovative ways to engage with our consumers by leveraging on current trends and preferences. Madbury was designed as a campaign 'of the people, by the people and for the people' and has proven to be a tremendous platform of engagement, giving our consumers the chance to create their own version of their favourite Cadbury chocolate. The campaign helps us to strengthen connects with our consumers year-on-year and opens the door for them to get involved with a brand they love at a deeper level."