Meet new Amazon CEO Andy Jassy known for his customers-first approach

An old-timer at Amazon, Andy Jassy is also known for his wit and humour. He apparently does not think twice before taking a pot shot at competitors. Popularly known for having a customers-first approach, Jassy is not a frequent visitor to India, one of Amazon's biggest markets outside the US. However he is often seen communicating and taking direct reviews from the company's India customers online. The development happens at a time when Indian government is considering revising its foreign investment rules for e-commerce. Global e-tailers like Amazon are long accused of circumventing Indian laws which bar foreign direct investment (FDI) in e-commerce companies selling their own products. India only allows marketplace models to attract foreign direct investment. An old-timer at Amazon, Andy Jassy is also known for his wit and humour. He apparently does not think twice before taking a pot shot at competitors. In 2019, he publicly took a jab at rivals IBM and Oracle, by presenting a slide of a moving truck with Amazon Prime boxes inside. This at a time when a box labeled Oracle and an IBM mainframe were left behind in the driveway of the house. The idea was to show that customers need to move ahead. On multiple other occasions, Jassy has not shied away from engaging in war of words with Oracle executives. AWS is working with a lot of emerging businesses in India such as Grofers, Mobile Premier League, Snapdeal, Pepperfry besides large conglomerates and government bodies. Bezos will move to the executive chair of the Amazon Board in the third quarter of 2021 where he will focus on new products and early initiatives.