Mahesh Babu face of Denver

Hyderabad Denver, a men's fragrance from homegrown personal and home care products maker Vanesa Care Private Limited, ahead of festivities, unveiled its digital promotion with Tollywood actor Mahesh Babu as the face of the campaign. The other south Indian actors that have been roped in as the brand ambassadors are actor Sudeep from Kannada film industry and actor Silambarasan from the Tamil film industry.

Vanesa Care Pvt Ltd said they have built this campaign based on the notion that success gained easily is not considered as success as it comes only after hard work and perseverance. "Denver applauds all men who desire success. We celebrate the triumph of men. Our recent campaign reinforces the brand's mission to acknowledge hard work and celebrate success, as it should be," the company added.

Through digital platforms, Denver is looking at targeting its young customers, this promotion being an extension of their existing TVC campaigns. "We are excited about the response and engagement received through this campaign," noted MD and Chairman of Vanesa Care Pvt Ltd, Saurabh Gupta.

Detailing about the product, the Brand Manager, Aditya Yadav said that Denver has a series of exotic fragrances that encompasses the modern man who triumphs over odds and owns it, every time. Hence, we brought together our brand ambassadors and film industry icons, Sudeep Kiccha, Mahesh Babu, and Silambarasan, on a common digital platform, as these celebrities are synonymous with successful men.

"Curated with expertise, and honed to perfection over three decades, the exotic fragrances evoke effortless, invigorating charm whilst representing the confidence and projecting a sophisticated aura around them, which reiterates the brands' fundamental message," Yadav added.