ITC goes beyond plastic neutrality

New Delhi: In line with the commitment made last year, diversified Indian conglomerate ITC has gone beyond plastic neutrality in 2021-22 through the orchestration of an integrated solid waste management programme that incorporates unique and multidimensional initiatives.

The Company collected and sustainably managed more than 54,000 tonnes of plastic waste across 35 States and Union Territories. The amount of plastic waste managed to exceed the amount of plastic packaging utilised by ITC during the year, enabling the company to achieve the milestone of plastic neutrality.

For more than a decade, the company has been running a holistic 360-degree solid waste management programme that is based on the principles of a circular economy and encompasses the entire waste value chain.

For a company with large-scale operations in FMCG and hospitality, going beyond plastic neutrality is a commendable feat to accomplish. The milestone is yet another reflection of ITC's commitment to augmenting environmental and social capital, in line with Chairman Sanjiv Puri's Sustainability 2.0 vision that calls for inclusive strategies that can support even more livelihoods and pursue newer pathways to fight climate change.

ITC has achieved this milestone by scaling up its portfolio of holistic initiatives focused on in-house innovation, robust waste management programmes centred around source segregation and sustainable business practices with mass impact.

"Over the decades, ITC has made industry leading efforts in end-to-end waste management. Through a large-scale and integrated solid waste management programme, ITC moved beyond plastic neutrality this year. In addition, the company is also using cutting-edge innovations to develop sustainable alternatives to plastic packaging for the industry.

"This milestone has been possible due to the untiring efforts of all our partners and I would take this opportunity to congratulate them for supporting Team ITC's aspirations of contributing meaningfully to address some of the major sustainability challenges facing the country. The efforts to move beyond plastic neutrality and sustainable management of waste will continue apace in the years ahead as part of our Sustainability 2.0 agenda." said Sanjiv Rangrass group head, ITC Life Sciences & Technology, Central Projects, EHS & Quality Assurance, ITC Ltd.

ITC has adopted a multi-pronged approach to reduce plastic in the company's operations spanning Fast Moving Consumer Goods, Hotels, Paperboards and Packaging. This includes creating robust next-generation environment friendly packaging solutions, mega-scale waste collection programmes under its flagship waste management initiative 'ITC WOW - Well-Being Out of Waste' as well as focussed interventions in rural areas; a culture of plastic-free operations - in line with its philosophy of 'Responsible Luxury' to eliminate single-use plastic usage in ITC Hotels; and innovative models for sustainability which has plastic reduction and management at their core.

Within its operations, ITC has been recycling more than 99 per cent of the waste for more than a decade. ITC WOW, which enables the creation of a clean & green environment through community partnerships, has so far covered 18 million citizens across 46.7 lakh households in India. Currently operational in Bengaluru, Mysuru, Hyderabad, major towns of Telangana, Coimbatore, Chennai, Tirupur, Cochin, Muzaffarpur, Delhi and several districts of Andhra Pradesh, the initiative has raised awareness in over 52 lakh school children and 2,000 corporates since its inception.