India’s TWS earbuds shipments grow 34% in Q2
Domestic brands accounted for 75% of total shipments, down from 80% in the previous corresponding Q2
image for illustrative purpose
New Delhi India’s True Wireless Stereo (TWS) earbuds shipments grew 34 per cent (year-on-year) in the second quarter this year, as domestic brands accounted for 75 per cent of total shipments, down from 80 per cent in the same quarter a year ago due to Chinese brands’ stellar performance, a report showed on Tuesday.
Chinese brands captured a 17 per cent market share -- the highest ever in the past seven quarters -- driven by OnePlus’ newly launched device Nord Buds 2. OPPO, realme, and Xiaomi also supported the growth of Chinese brands, according to Counterpoint Research.
Homegrown boAt grew 17 per cent YoY to mark 12 straight quarters of stating at the top, while Boult Audio ranked second for the third consecutive quarter.
