Tanishq enters the American market and its first store, in New Jersey's Little India, was inaugurated by Senator Robert Menendez this week.

Tanishq said the will meet the evolving needs of Indian Americans, who comprise 4.35 per cent of the state's total population and are 387,000 strong.

As per the US Census Bureau, jewelry store sales were estimated at USD 33.2 billion in 2020, which was a 25 per cent increase over the previous decade.

Tanishq has been in the US market through e-commerce for over a year and has received positive community feedback.

Congressman Pallone described jewelry as a "pride of India". This brings home the wonder and culture of India, he told the gathering.

The launch is a part of Tanishq's retail business expansion strategy. It launched its first international brick-and-mortar store in Dubai in November 2020. It now has eight international stores, seven in the United Arab Emirates (UAE) and the first in the United States of America.

"Tanishq already has a significant online presence in the US market. The high demand and interest shown by the Indian American community encouraged us to have an on-ground presence for them.

"This showroom will have our latest collections and masterpieces designed to suit all jewelry needs of the Indian Americans," said Kuruvilla Markose, CEO International Business Division, Titan Company Ltd.

Tanishq said it intends to collectively open 20-30 stores in North America and the Middle East over the next 2-3 years. In India, Tanishq has a presence of 400 plus stores across 240 cities and intends to add another 100 stores in the next year.

"We are on a mission to establish Tanishq as a global brand, and our retail showroom expansion in the United States is a significant step in that direction.

"Tanishq has been balancing the elegance of tradition with the brilliance of modernity for decades and we want to bring it to New Jersey," said C K Venkataraman, managing director at Titan Company Ltd, the parent company of Tanishq.