iD Fresh launches new product
image for illustrative purpose
Hyderabad iD Fresh Food, India’s largest and most innovative fresh food brand, announced the launch of its unique iD Instant filter coffee liquid bottle (250 ml) at a price of Rs 199 and will be available on leading e-commerce platforms and traditional retail outlets.
In the first phase, the company plans to roll out the product across 10,000 stores in Bengaluru, Hyderabad, Chennai and Mumbai, Pune market and will scale this up in other markets gradually.
PC Musthafa, CEO & Co-founder of iD Fresh Food, said: “From the time iD Fresh created the filter coffee decoction category in 2018 - with the launch of two customised blends of iD Instant Filter Coffee Liquid (bold & strong), we have been receiving encouraging feedback from our customers.”
“With the iD Coffee Pour-to-Perfection liquid Bottle, we have attempted to find an innovative solution to the common challenge of measuring and pouring out the exact quantity of coffee decoction, based on one’s personal preferences,” he added.
