Hero Moto, Adloid to launch virtual showroom

Mumbai Augmented reality start-up Adloid has partnered with the world's largest two-wheeler maker Hero MotoCorp for the launch of virtual showroom, which can be accessed by a customer through smartphones, tablets and similar devices, a statement said on Thursday. The introduction of the augmented reality will help Hero MotoCorp provide a 360-degree shopping experience to its customers.

The showroom replicates the experience of a brick-and-mortar store in its true sense, within the comfort of the customer's homes, offering an uninterrupted virtual experience, it said.

The augmented reality showroom takes digitisation a step ahead by allowing customers to explore, configure and experience the Hero MotoCorp products in their homes. The experience comes with interactive hotspots and virtual sales assistance to address queries and concerns as they browse through various models, Adloid said.