Grundfos joins 50L Home Coalition to promote water saving solutions

New Delhi: Denmark brand Grundfos, a water solutions manufacturer, on Wednesday announced its collaboration with 50L Home Coalition with the ambition to promote circular water in homes and cities in India. The latter entity is a global action-oriented platform that has the presence of leaders from the private, nonprofit, and public sectors to address challenges of water security and climate change.

Lars Spicker Olesen, Director, Circular Water, Grundfos FutureLab, said: "This strategic collaboration with 50L Home will help us move towards this ambition and will enable us to support the Coalition's mission to re-invent the future of water and change the narrative on domestic water consumption."

Water pump manufacturer Grundfos has said that the joint action will focus on making the reuse and recycling of water the norm in homes, which calls for smarter approaches that allow for water fit-for-purpose use. The company, as per the implementation plan, will help identify and scale new technologies that can transform the way we use water and the energy needed to heat it.

Expressing joy over the collaboration, Braulio Eduardo Morera, Director, 50L Home Coalition, said: "We hope to instill the importance of responsible water consumption in cities around the world, making 50 liters of daily water use per person not just a reality, but an irresistible one. Having a company such as Grundfos – which is committed to pioneering solutions to the world's water and climate challenges and improving the quality of life for people – join us will help us strengthen our efforts toward achieving this goal."