Futurelife launches its e-commerce platform in India

Hyderabad: Food brand Futurelife has announced its entry into the e-commerce space in India with launch of the Futurelife Shop. The company is further expanding its product range in the country with the launch of smart white oats.

Futurelife entered Indian market early this year in partnership with food and beverage company, Haldiram's. In the first phase, the products were launched across seven states, Delhi-NCR, Haryana, Punjab, Uttar Pradesh, Himachal Pradesh, Jammu and Kashmir and Rajasthan.

In the second phase of the launch, the firm is boosting local production by increasing product output across Haldiram's factories in the country generating employment opportunities and contributing towards the growth of local communities, the company said in a statement.

Mark Bunn, Managing Director, Futurelife said: "We are overwhelmed with the response we have received from our consumers in India. Consumers are now more aware about the impact of their food choices and are looking for healthier options. We are excited to expand further and introduce the new product and hope the consumers will continue to like our products."