Flipkart onboards global fashion brand Bebe

Hyderabad Flipkart, an e-commerce marketplace has announced the onboarding of Bebe, a San Francisco-based contemporary fashion brand. Bebe will be providing nearly 1,000 styles on Flipkart for the online platforms metros and tier 2 cities across the country.

With the introduction of this international brand, Flipkart said it is gearing for other launches lined for this festive season. Sandeep Karwa, Vice President, Flipkart Fashion said, "the launch of Bebe products will make the latest trends accessible to every consumer across the country. The past two years have witnessed a tremendous shift in consumer preferences when it comes to fashion, as it deepens to new niche categories such as athleisure. The Bebe launch comes at an opportune time when people across India, from metros to tier 2 regions, seek to upgrade their wardrobes for the festive season."

The selection from Bebe is priced from Rs 800 onwards, which includes a collection of tops, dresses, hats, co-ord sets, denims, sleepwear, activewear and lingerie.