Desh Kare Nivesh: An aggregator of Investor Education Initiatives of Tata MF
The growth in mutual fund investments is an uncontestable and an inspiring growth story for anyone to give a start to their investment journey. However, despite its growth trajectory, Mutual Fund as a category has a large, white-spaced headroom for growth. The industry is collectively trying to educate prospective and active investors to espouse this product and create long term wealth by increasing the persistency of their investments.
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Mumbai, May 10 The growth in mutual fund investments is an uncontestable and an inspiring growth story for anyone to give a start to their investment journey. However, despite its growth trajectory, Mutual Fund as a category has a large, white-spaced headroom for growth. The industry is collectively trying to educate prospective and active investors to espouse this product and create long term wealth by increasing the persistency of their investments.
In order to accentuate its Investor Education efforts, Tata Asset Management Private Limited, has created an aggregator for its investor education program. Desh Kare Nivesh is a point of convergence to educate oneself about the growing investor community, to know about investing and get nudged on when to invest.
The thesis of Desh Kare Nivesh is that facts backed by numbers and relatable stories of 'people like-me' help prospective buyers evaluate categories. The numbers underline the confidence of growth and act as a dose of reassurance. The stories attempt to stir a feeling of belonging and hence the need to become a part of the community.
The primary fuel for the idea of Desh Kare Nivesh, is the growing number of Mutual Fund Investors. Interesting stats around how investments in the MF industry are growing is the opening pitch or the core of this education.
