Dabur Honey's gesture for flood-hit honey collectors of Sunderbans

As per of the CSR activities, Dabur Honey has announced an initiative named 'Sweetness of giving back' to support the livelihood of honey collectors of Sundarbans, whose life has been impacted due to natural disasters. This initiative aims to support 23 families with dry ration and other daily essentials for the next one year.

"The Honey Collectors of Sundarbans are the backbone of the Honey Industry in India. The floods, which came on the back of the devastating second wave of Covid, has severely impacted livelihood in the Sundarbans region, destroying crops and even leading to scarcity of drinking water across villages," Kunal Sharma, Dabur India Ltd Category Head -Health Supplements, said.

"As part of our mission to support the families of honey collectors, Dabur will be providing dry ration and other daily essentials for the next one year, to 23 families identified in this region who are involved in the profession of honey collection. This is not only in line with our mission of being dedicated to the health and well-being of every household, but also to spread festive smiles during this period of durga puja," he added.

The company has also unveiled a digital film, which seeks to promote the hard work put in by this community. Capturing the festive spirit through the happy faces celebrating durga puja relishing mouth-watering Sandesh made from the fruit of their own labour i.e. Dabur Honey.

Debojit Saha, Creative Head, ICE Media Lab said, "The sight of the flood-hit village and the state of villagers caught us numb when we reached there! During our previous assignment, we worked, ate and chatted with these people and the feeling was hitting even more. Once Dabur decided to give back to the honey collectors of Sunderbans, we decided to chip in with them. When we took the relief material there, including clothes, food and sweets, their joy had no bounds."