Hyderabad: ASICS, a sport performance brand, strengthening its retail footprint in south India has launched its third store in Hyderabad and 13th in south India. The new store in Forum Sujana Mall is spread over a total retail space of 1100 square feet. The store promises a vibrant and immersive shopping experience in the area with the proprietary ASICS FOOT ID system, has brand's entire running & training collection alongside sports style and performance categories.

ASICS is the acronym for 'Anima Sana In Corpore Sano', meaning "A Sound Mind in a Sound Body" in Latin

Rajat Khurana, Managing Director, ASICS India and South Asia said, "Our expansion plans will strategically cater to the demands of our consumer both from a performance and personalisation point of view. South India is a key strategic market for ASICS and we will continue to bring latest in retail experiences for our consumers to help them select the best products for their individual needs with heightened focus on fitness and health.

"In 2022, we plan to add about 17 stores PAN India. We now have a strong presence in the metros and tier-1 cities and look forward to strengthening our presence in tier-2 and tier-3 markets as well," he adds.

As a part of the inaugural ceremony, ASICS organised a morning run maintaining the Covid-19 protocols. The event saw participation from hundreds of runners.

To provide the best-suited shoes to each individual, the ASICS FOOT ID static and dynamic analyse several pertinent aspects of the runner and suggest the best shoe.