Zensar Technologies

Zensar Technologies, a part of the RPG group, is a key player in the digital solutions domain with expertise to conceptualize, build, and manage digital products through experience design, data engineering, and advanced analytics for 145+ global clients. It operates in two primary segments: application management service and infrastructure management services. It caters to industry verticals like hi-tech (26.8% of 2023 revenues), manufacturing (12.6%), consumer services (17.8%), banking and insurance (34.7%), and other emerging verticals (8.1%). Zensar is actively involved in AI projects. The company recently won a project to develop Al-led operations platforms for a leading European utility service provider. It has also partnered with a large gaming and software development services company to optimise its operations, leveraging Al. In recent quarters, Zensar has increased its investments in AI-led projects and data analytics, garnering positive momentum. The company has identified AI as a core growth strategy for its long-term prospects. The strategic business approach and focus on execution and AI translate positively into the company’s overall performance. Buy on declines for a target price of Rs1,500 in medium term.