Noida-based Cash Ur Drive Marketing Limited plans IPO; To promote sustainable growth in advertising
Files DRHP with NSE Emerge. IPO comprises a fresh issue of 35,42,400 equity shares and an offer for sale of up to 11,37,600 equity shares with a face value of Rs 10 each
image for illustrative purpose
Hyderabad: Cash Ur Drive Marketing Limited, a leading green media publicity services provider in India, announced the filing of its Draft Red Herring Prospectus (DRHP) with NSE Emerge. The company’s initial public offering comprises a fresh issuance of 35,42,400 equity shares and an Offer for Sale of up to 11,37,600 equity shares, each with a face value of Rs 10, through the book-building route. The Offer for Sale is by selling shareholder Parveen K Khanna, according to a media release.
Corporate Capital Ventures is the exclusive Book Running Lead Manager to the offer, and Bigshare Services Private Limited is the Registrar. Corporate Capital Ventures has completed a string of successful SME IPOs in recent months, including Nephro Care India Limited, Trust Fintech, Creative Graphics, Alpex Solar, Rockingdeals, Accent Microcell, Oriana Power, Droneacharya and Crayons Advertising, among others.
The Noida-headquartered company’s portfolio includes transit media, outdoor media, digital wall painting media, events and promotion, and digital marketing services, all woven into a cohesive strategy aimed at reducing carbon footprints. The company's eco-friendly initiatives have secured advertisement rights on 1100 EV buses, coupled with strategic agreements to establish EV charging stations with advertising rights, showcasing Cash Ur Drive's commitment to sustainable practices.
According to DRHP, Cash Ur Drive intends to utilise Rs 27 crore of the total proceeds from the IPO to fund its working capital requirements and plans to use the remaining capital for general corporate purposes.
The company has secured orders from Crest and Hites for setting up 112 EV charging stations and battery swapping stations for 10 years with advertisement rights on the stations.
One of the standout features of Cash Ur Drive’s approach is its partnership with Cash Ur Drive Electric Vehicles Private Limited, solidifying its leadership in the emerging market of ESG compliant green media advertising. Through this alliance, Cash Ur Drive holds an additional 77 outdoor advertisement opportunities on EV charging and battery swapping stations, making a total of 189 EV charging stations and swapping stations, a testament to its dedication to clean energy and sustainable green media.
Cash Ur Drive’s accreditation with the Indian Newspaper Society (INS) and registration with DAVP and the government of various States shows its commitment to delivering high-quality services in the advertising industry. With its branches strategically located at Chandigarh, Lucknow, Mumbai and Noida, Cash Ur Drive has established a strong network of clients across India through which it serves its customers across several sectors such as pharmaceuticals, education, electronics, automobiles, FMCG, apparel, insurance, housing, hospitals, financial services, aviation, and government organizations.
The company has partnered with several government campaigns, such as Prayagraj Ardh Kumbh Mela-2019, Pravasi Bhartiya Divas-2019, Pariksha Par Charcha-2021, Bicycle Shelters for G-20 Campaign- 2023, National Mission for Clean Ganga, PM Mudra Yojana and Swatch Bharat Abhiyan. It has also worked with IPL teams like Punjab Kings and Gujarat Lions. Additionally, the company has collaborated with corporate clients such as UBER India, McDonald's, Zomato, Netflix-Archies, Emami Agrotech, Pantaloons, G-pay, Nature’s Protect, Biryani By Kilo, Indian Oil and Appy Fizz.
Founded in 2009 by an IIT alumnus Mr. Raghu Khanna, an Electronics and Communications Engineering graduate (B.Tech.) from IIT Guwahati, Cash Ur Drive initially focused on commercial vehicles like transit space, later expanding into a full-service advertising agency including outdoor, TV, print ads, bus branding, auto hood branding, digital wall painting, billboard advertising, and outdoor campaigns. In line with Khanna’s vision of providing sustainable advertising solutions through eco-friendly practices, the company has been dedicated to advertisements, e-mobility, and EV infrastructure. This includes strategic partnerships with various charge point operators (CPOs), which solidify its leadership in the emerging market of EV advertising.
Cash Ur Drive registered Rs 102.63 crore revenue from operations with a profit (PAT) of Rs 11.83 crore in the fiscal year 2023-24, compared to Rs 81.89 crore revenue from income and a profit (PAT) of Rs 5 crore in FY2022-23.
