Video commerce and FlipInTrends drive shopper engagement for Flipkart

In the lead-up to this festive season, Flipkart, the e-commerce giant, has unveiled FlipInTrends, a new video commerce feature that spotlights over 100 homegrown fashion brands. This early-stage Gen AI innovation uses advanced merchandising and technology to understand and cater to the platform's registered users, offering a personalized shopping experience.

"The launch of FlipInTrends marks a significant milestone in our journey to curate cutting-edge trends and redefine the fashion shopping experience for our customers. We are dedicated to supporting and focusing on Indian fashion brands by ensuring that they have access to the best insights, which in turn enables brands to bring the trendiest collections to the Flipkart marketplace," said Pallavi Saxena, Senior Director at Flipkart Fashion.

The initiative features prominent personalities like stylist Rhea Kapoor, Bollywood actress Mouni Roy, and actor Rithvik Dhanjani, adding star power to the platform. Available on the Flipkart app, FlipInTrends is already making waves, drawing in shoppers and boosting engagement during the festive season sale.