Sonam Kapoor adds glamour to the 7th Artisan Jewellery Design Awards

Mumbai, Feb 15: The 7th edition of The Artisan Jewellery Design Awards, hosted by the Gem & Jewellery Export Promotion Council (GJEPCGJEPC) and powered by GIA, challenged designers to tap uncharted territory by integrating unusual materials and cherished objects into their jewellery designs, to infuse their pieces with a unique identity.

Actress and style icon Sonam Kapoor graced GJEPC’s 7th edition of Artisan Jewellery Design Awards in Mumbai and presented awards to winners. Sonam Kapoor graced the stage with an aura of elegance and charisma along Vipul Shah (Chairman, GJEPC); Kirit Bhansali (Vice Chairman, GJEPC); Sriram Natarajan (Managing Director, GIA India). Milan Chokshi (Convener, Promotions & Marketing, GJEPC); Sabyasachi Ray (Executive Director, GJEPC) bestowed the coveted awards upon 6 Artisan winners.

This year the theme for the Artisan Jewellery Desing Award were two unconventional themes - ‘Objet Trouvé’ (Found Objects) and ‘Unusual Materials’.

The concept of 'Objet Trouvé' centred around crafting jewellery pieces that capture the essence of treasured objects from the past within a contemporary context. While the second theme, ‘Unusual Materials’ encouraged designers to create a dialogue between the familiar and the unexpected by combining contrasting materials with at least 50% precious materials.

Actress & style icon Sonam Kapoor said, “I am proud to be a part of the jewellery industry, which showcases India’s excellence in design and craftsmanship to the world. The Artisan Awards is a great initiative by the GJEPC to nurture and celebrate young talent, who are pushing the boundaries of creativity and innovation. I believe that jewellery is not just an accessory, but an art form that expresses one’s personality and style. I admire the Indian designers who create stunning pieces that blend tradition & modernity, and inspire women to experiment with different forms and colours. For me, the artistic value of a jewellery piece is more than the material value, and that is what makes it truly precious.”

Vipul Shah, Chairman, GJEPC, notes, “The Artisan Jewellery Design Awards, now in its 7th edition, stands as a beacon for creative expression in the jewellery design realm. It offers a coveted platform for talented individuals to unleash their creativity and showcase their innovative designs. Each year, this competition brings forth exclusive, never-seen-before masterpieces that underscore the boundless innovation within our industry. This this competition, our aim is to redefine the landscape of jewellery design and elevate India as a premier design centre. Aligned with the government’s Make in India campaign, The Artisan Awards reinforces GJEPC's dedication positioning India as a leader in design innovation.”

Milan Chokshi, Convener, Promotions & Marketing, GJEPC, said, “Fine jewellery is the foremost amongst all art forms, revered for not only its craft and material value, but also its emotional and aesthetic resonance. It transcends mere material worth, personifying a labour of love for the designer and artisan who infuse it with life through their skilled craftsmanship. There is an ever growing group of discerning customers that are now increasingly looking at jewellery more as an art form, rather than ornamental. The entries in this edition of The Artisan have been particularly inspiring, and we at the Council, are confident that passing the baton to future designers will drive Indian jewellery design to new heights.”

This jewellery design contest ignited a spark a wave of creativity, prompting nearly 600 participants from India and abroad to push the envelope, and create a new design grammar. The outcome surpassed expectations, breathtaking creations that challenged convention.